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OVERVIEW

Photoshop

Illustrator

Premiere

Figma

TOOLKIT

Three week, Team Project

TIMELINE

Concepting

UX/UI

Brand Positioning

MY ROLE

My team competed in the One Club for Creativity 2020 Young Ones Competition.

Bronze Pencil Winner

MILLER GENUINE DRAFT

CAMPAIGN

BE GENUINE

01 | :15 SECOND SPOTS

NEXT PROJECT

AFTER HOURS

BACKGROUND

The Miller Genuine Draft brand has almost faded into nonexistentence.  So we made a new one.

 

Reintroduction with a campaign celebrating those that do things for no other reason than they genuinely love it.

02 | OOH

03 | UX

CELEBRATE A GENUINE RELATIONSHIP

Your neighbor mow your lawn for you while you were sick? There isn't a better way to say thank you than sending a cold six-pack.

Through the Miller website, you can pay for and send it to someone to redeem their Genuine Draft.

SCAN RESPONSIBLY.

The recipient is given a QR code that they can easily access to scan at participating stores to get their drinks free of charge.

THE CREW

Madeline Guzzo - AD

Liam McKay -  AD