OVERVIEW
Photoshop
Illustrator
Premiere
Figma
TOOLKIT
Three week, Team Project
TIMELINE
Concepting
UX/UI
Brand Positioning
MY ROLE
My team competed in the One Club for Creativity 2020 Young Ones Competition.
Bronze Pencil Winner
MILLER GENUINE DRAFT
01 | :15 SECOND SPOTS
NEXT PROJECT
AFTER HOURS
BACKGROUND
The Miller Genuine Draft brand has almost faded into nonexistentence. So we made a new one.
Reintroduction with a campaign celebrating those that do things for no other reason than they genuinely love it.
02 | OOH
03 | UX
CELEBRATE A GENUINE RELATIONSHIP
Your neighbor mow your lawn for you while you were sick? There isn't a better way to say thank you than sending a cold six-pack.
Through the Miller website, you can pay for and send it to someone to redeem their Genuine Draft.
SCAN RESPONSIBLY.
The recipient is given a QR code that they can easily access to scan at participating stores to get their drinks free of charge.
THE CREW
Madeline Guzzo - AD
Liam McKay - AD