Rebrand • Art Direction • UX/UI Design
Teammates: Madeline Guzzo, Liam McKay
One Club Competition - 3 weeks
The Miller Genuine Draft brand has become non-existent.
So we made a new one.
Reintroduction with a campaign celebrating those that do things for no other reason than they genuinely love it.
15 sec spots:
OOH:
Experiential:
Have a genuine friend? Neighbor? Teammate? Send them a 6-pack of Miller Genuine.
