Rebrand • Art Direction • UX/UI Design

One Club Competition - 3 weeks

The Miller Genuine Draft brand has become non-existent. 
 
So we made a new one.
Reintroduction with a campaign celebrating those that do things for no other reason than they genuinely love it.

15 sec spots:

OOH:

Experiential:

Have a genuine friend? Neighbor? Teammate? Send them a 6-pack of Miller Genuine.

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